Terms of service

Surfup is operated by Noja Ventures LLC, a company licensed in Sharjah Media City (Shams) Free Zone, United Arab Emirates under licence number 2644471.01. Where these terms say “we” they mean that company.

This is a business-to-business service. By ordering you confirm you are acting for a business and not as a consumer, and that you are authorised to bind that business.

A check asks AI assistants a fixed list of questions about your market, reads every answer, and reports what those answers said. The number of questions, how many times each is asked, the languages, and the turnaround are the ones shown on the tier you bought at the moment you bought it.

You approve the question list before anything runs. Nothing is asked and nothing is charged against your allowance until you do. If you do not respond, we may proceed with the drafted list after the waiting period stated in the reminder we send you, so that your delivery date holds.

A report is a dated snapshot. It records what specific AI assistants answered on specific dates, to specific questions you approved. That is all it is.

AI assistants are not search engines and they do not have rankings. Their answers change between runs, between users, and without notice, for reasons neither you nor we control. We do not promise that you will be named, that you will be named more often after acting on our recommendations, or that any position will hold. Anyone who promises you that is guessing.

We store every raw answer we read and show it to you, so that every figure in your report can be traced back to the words it came from.

You give us your business details, the names of competitors you want tracked, and the facts that go into any files we write for you. You are responsible for those being accurate and for having the right to give them to us.

Where a tier includes work on your website, you are responsible for granting the access that work needs, and for reviewing anything before it is published under your name.

Prices are shown in US dollars and are exclusive of any tax that may apply to you. Payment is due in full before a scan starts. We accept card payment and bank transfer; a card payment is processed by Stripe and we never see or store your card number.

An invoice is available on your order page as soon as payment clears.

Before your scan starts, a full refund, no questions asked. The scan starts when you approve the question list, or when the waiting period expires and we proceed on your behalf. Up to that moment, ask and we refund.

After the scan starts, no refund, because the cost is incurred the moment the questions are put to the assistants and it is not recoverable.

Unless we fail to deliver. If we do not deliver the report your tier describes, or we deliver it materially late for reasons that are ours, you get a full refund on request. A delay caused by waiting for something from you is not that.

Refunds go back to the method you paid with. Your bank decides when it appears on your statement, usually within five to ten working days.

The report, the stored answers and the files we write are yours to use inside your business without limit, including with your own agencies and advisers. You may quote figures from it externally provided you say they are from a Surfup check and give the date it was run.

We keep the methods, software and question-generation behind the service. We may describe the work in anonymous form, as an unnamed example, unless you tell us not to.

We do not sell your data, and we do not name you as a customer without your written agreement. We do not place advertising and we take no payment from any company named in your report.

We give the service with reasonable skill and care. We do not exclude liability for fraud, or for anything that cannot be excluded under the law that applies.

Beyond that, our total liability for any claim connected to an order is limited to the amount you paid for that order. We are not liable for lost profit, lost business or lost opportunity, including any decision you take on the strength of a report.

You may cancel before your scan starts, with a full refund. We may decline or cancel an order, refunding you in full, if we cannot carry it out honestly, if the request is unlawful, or if it asks us to manipulate rather than measure.

The terms that apply to your order are the ones published when you placed it. We may change these terms for future orders; the date at the top says when they last changed.

These terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Sharjah, and the courts there have jurisdiction.

How we handle the data behind all of this is set out in our privacy notice.