Agency terms

Surfup is operated by Noja Ventures LLC, a company licensed in Sharjah Media City (Shams) Free Zone, United Arab Emirates under licence number 2644471.01. Where these terms say “we” they mean that company. Where they say “you” or “agency” they mean the business we have approved into the agency program, not any individual person at it.

This program is business-to-business. You confirm you are acting for a business, that you are authorised to bind it, and that reselling AI visibility checks is something you are entitled to do under your own licensing and jurisdiction.

Once approved, you buy checks from the same catalog every client sees, at wholesale pricing set for the agency program rather than the public price shown on our pricing page. You decide what to charge your own clients; we have no part in that price and no visibility into it.

Every other term of the underlying check — what it covers, how a report is produced, what a report is and is not, the refund rule before a scan starts — is the same regardless of who is buying it. This page does not change any of that; it only covers the parts of the relationship that are specific to buying wholesale and reselling.

Reports, PDFs and order emails for checks you buy through the agency program carry your logo, your colours and your sender name instead of ours. Nothing Surfup-branded is visible to your client unless you choose to show it.

That rebranding covers presentation, not substance: it does not make you the operator of the service, and you may not represent to your client that the check, the report, or the AI-model access behind it is something your business built or runs. “Powered by” language, used honestly, is fine; a claim that implies you are the one asking the AI assistants the questions is not.

Your client’s business details, the facts they give you, and the report we produce for them belong to your client, the same as they would if your client had bought directly from us. You are responsible for having your client’s permission to share their details with us in order to run the check, the same responsibility our regular terms place on any buyer.

We process what you submit on your client’s behalf solely to produce their check. We do not contact your client directly, and we do not use their details for anything outside that order unless they separately become a direct Surfup customer.

Wholesale orders are invoiced at the agency price in effect at the time you place the order and are due in full before that order’s scan starts, the same payment rule that applies to every check we run. We do not currently offer standing credit or net payment terms; any arrangement outside full payment up front would need to be agreed with us separately and in writing.

An invoice is available on the order as soon as payment clears, the same as any other order.

Every report, fix recommendation and piece of copy we produce, for an agency order exactly as for a direct one, is written by our models and approved by whoever approves it on the client’s behalf before it is delivered. No Surfup staff member or contractor reviews, edits or signs off on the content of an individual report. If you tell your client otherwise, that representation is yours, not ours.

We give the service with reasonable skill and care. We do not exclude liability for fraud, or for anything that cannot be excluded under the law that applies.

Beyond that, our total liability for any claim connected to an order you place is limited to the amount you paid us for that order. We are not liable for lost profit, lost business or lost opportunity, including on the margin between what you paid us and what you charged your client.

Either of us may end the agency relationship at any time, in writing. Ending it does not affect an order already placed and paid for: we still deliver it on the terms it was bought under.

We may suspend or end the relationship immediately if you misrepresent the service to a client, resell outside the terms above, or use the program for anything unlawful.

The terms that apply to an order are the ones published when you placed it. We may change these terms for future orders; the date at the top says when they last changed.

These terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Sharjah, and the courts there have jurisdiction.

Our regular terms of service and privacy notice apply to every order placed under this program except where this page says otherwise. Implementation partners also work under our partner terms.